Winshuttle Webinars

Forrester: How can Brands be “Future Ready” for Digital Transformation

Date:  July 30, 2020

Time:  9:00 AM EST  | 2:00 PM BST   Find your time zone


Michelle Beeson

Michelle Beeson

Analyst Serving eBusiness & Channel Strategy Professionals


Don’t forget to check out our Everything MDM & PIM featuring speakers from Ecolab, IPC-Subway, GS1, Forrester, and more!

Revamping Digital Strategies to Support DTC and B2B2C

Brands are facing an onslaught of greater demands externally and internally due to digital transformation. To evolve, many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) demand. The sales opportunity across different digital commerce touchpoints — wholesale partner, marketplace, or direct brand website — is not one-size-fits-all. In this session, Guest Speaker Michelle Beeson will share Forrester’s latest research and insights related to brands’ digital commerce strategies and address questions such as:

  • Which brands should sell DTC?
  • How do these changes affect existing retail and distributor relationships?
  • How to ensure your brand is future ready for digital commerce?

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